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14 April 2021 Bentley Motors announced a few days ago the development of its latest project. A 60-stories building co-developed with American developer Dezer to offer a Bentley branded residence experience featuring lots of amenities. Among these, probably the most...

24 March 2021 Nowadays, Lamborghini is, for the most part, synonymous with flashy, futuristic-looking, impractical, “uncomfortable”, but luxurious, beautiful, and crazy-fast 2-seater supercars. Naturally, being impractical, and uncomfortable, to a certain extent, is...

03 February 2021 The automotive industry sales have been decreasing for 3 years now. The drop in fact has begun in 2018, way before the impact of Covid-19, mainly due to stagnation in the Chinese market. The same cannot be said for the luxury automotive segment though....

13 January 2021 Despite the pandemic and the many difficulties for automotive manufacturers, 2020 has been a year full of surprises. Numerous limited series or few-offs, as well as one-offs and highly anticipated new production models, have seen the light. But the...

30 December 2020 As this strange 2020 draws to a close, I thought it would be fun and fitting to review the best social media marketing campaigns and different approaches used by the luxury automakers over the Christmas period to either celebrate the holidays or give...

23 December 2020 Bentley is undergoing some important changes. Bentley’s marketing strategy has to complement its message with that of the parent company which is itself going through an important transitional period. So, let’s see what is happening and how the company...

16 December 2020 In recent weeks, the Italian luxury performance automaker has made the news twice. Once for the release of the latest Huracán iteration, STO (Super Trofeo Omologata), and another time for the appointment of Stephan Winkelmann back at the wheel of the...

02 December 2020 It is quite common now to see luxury performance SUVs by almost every company in the segment. In big cities, where the market is significantly developed, they are not even a particularly special sighting, considering the overall sales numbers. The last...

06 October 2020 A couple of weeks back, the news spread about Volkswagen’s intention to sell its top luxury low-volume automaker, Bugatti. What is more surprising is that Croatian EV automaker and tech supplier Rimac has been quoted among the interested parties in the...

20 August 2020 The Global Automotive industry has suffered a sharp decline in sales in the first half of 2020. With the sector already slowing down in 2019, the impact of the pandemic exacerbated its condition already in Q1 when China started the lockdown. By the end...

02 June 2020 McLaren has recently released its financial statement for the first three months of 2020. Like other automotive companies, the business has been seriously impacted by the virus outbreak. Why, all things considered, other companies in the same market...

21 May 2020 It was around a month and a half before the 2020 Geneva International Motor Show that Lamborghini announced it would have skipped the event. Then, even with the pandemic affecting the entire industry, media and enthusiasts got a degree of satisfaction....

07 May 2020 Phase 2 approaches and automakers are starting to finally look ahead. Factories are gradually reopening even under strict controls for health and safety. In Europe, since the second half of April, several countries began the process. In Italy, and...

06 April 2020 Today the necessity of a strong social media presence is obvious whatever the industry. In the luxury performance automotive sector, all the major companies have a wide variety of activities covering the main platforms. Some even go for more niche or...

17 March 2020 In the luxury performance car market McLaren, despite being young, has already distinguished itself for producing some of the cars with the most alien and imposing presence, which often translates to performance as well. This is thanks to the...